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Marketing
The organisational unit Marketing is responsible for advertising and promotion, which includes managing the company’s brand and corporate communications.
Marketing
Over the past decades, several new movements in our culture have been coined, such as “The Experience,” “The Risk,” or “The Multi-Option Society.” Perhaps the most relevant is “The Information Society.” Whether you believe this to be a myth or a temporary phenomenon, what is clear is that we live in an age of communication with unprecedented access.
Franziska Bauer, Marketing
Our Services
Primary responsibilities:
- Planning and fulfilling of communication, marketing, public relations, event and CI/CD concepts
- Planning and fulfilling of supporting services for the sales unit
- Providing, updating and distributing of information and presentations (products, services, company)
- Direct marketing, online marketing
Most important internal process and communication interfaces
- Business Administration
- Sales
- Professional Services
- Quality Management
- Product Management
Most important external interfaces
- Customers
- Partners
- Suppliers
- Media
- Stockholders